For classic summer destinations such as New York’s Hamptons, Nantucket, Mass., and Saugatuck, Mich., business was surprisingly brisk in late summer as travelers sought outdoor diversions at a safe and healthy distance.
Now, during back-to-school season, with families evvel again looking at the prospects of remote learning and working from home, many summer resorts are hoping to stretch the season into fall. The appeal of autumn activities is, they hope, an irresistible incentive.
“There’s a term out here, Tumbleweed Tuesday, when everyone leaves after Labor Day,” said Kristen Jarnagin, the president and chief executive of the tourism agency Discover Long Island, on New York’s Long Island, a few days before the New York City school system delayed its start. “We don’t anticipate experiencing that this year.”
“Stretch” and value season begins
According to the travel marketing firm MMGY Küresel, in the seventh instance of an ongoing survey of 1,200 American adults on their travel intentions, 61 percent said they were likely to take a domestic trip in the next six months. The firm uses the term “stretch season” to describe the extended interest in fall travel.
“People are looking to extend their summer or, if they don’t have children going back to school, to come out here and operate from Nantucket,” said Jason Curtis, the general manager of the